{"id":335,"date":"2015-11-19T14:12:00","date_gmt":"2015-11-19T15:12:00","guid":{"rendered":"http:\/\/openx.store\/?p=335"},"modified":"2023-10-26T12:41:11","modified_gmt":"2023-10-26T12:41:11","slug":"what-insurance-needs-to-know-when-choosing-a-digital-agency","status":"publish","type":"post","link":"http:\/\/openx.store\/index.php\/2015\/11\/19\/what-insurance-needs-to-know-when-choosing-a-digital-agency\/","title":{"rendered":"What insurance needs to know when choosing a digital agency"},"content":{"rendered":"
Since starting my own SEO and PPC agency in January, I get asked all kinds of questions about digital marketing – How do I get my site on page 1 tomorrow? This person says they’ll do the same thing for half the price. Why should I trust you?<\/p>\n
For those that aren’t involved in digital marketing on a daily basis, the premise of getting your company on to page one of Google can seem like dark arts or black magic.<\/p>\n
This is particularly common for the insurance industry. The competition is so high due to the volume of potential customers and number of insurers, brokers and news articles fighting for positions. Subsequently, Google had no choice last year but to release a specific algorithm for insurance-related keywords.<\/p>\n
My company Climb Online offers SEO which stands for search engine optimisation. You will need to optimise your website in certain ways in order to rank on Google for the search results with the white background. The alternative is to pay for adverts on Google which show at the top of search queries and on the right hand side, usually in an orange or yellow background. This is known as PPC as you 'pay-per-click' and get charged every time someone clicks on your advert. Managing PPC requires expertise as you have to bid on hundreds or thousands of keywords and work within a budget.<\/p>\n